About Unplanned Good
Our Mission
All too often, young women facing unplanned pregnancies believe they have only two options: to become parents – often while still in their teens -- or to terminate their pregnancies. Rarely do they consider the third option of carrying the pregnancy through to delivery and placing their baby for adoption. Our mission is to ensure that adoption is seen as a hopeful, life affirming choice. We believe that women facing unplanned pregnancies deserve clear, complete information and the freedom to consider adoption as a positive option, for themselves and their babies.
Today, about 2.8 million US women face an unplanned pregnancy each year. Of those fewer than 1 percent choose to make an adoption plan for their babies. We envision a culture where adoption is no longer hidden in the shadows of stigma and misconception. We believe every woman facing an unplanned pregnancy should know that adoption is a loving, positive option.
Vision
It’s an audacious goal, but we want to increase that 1%. Women are choosing between abortion and parenting, — without even considering adoption. We want to change that.
Download our Unplanned Good Overview
Download the tri-fold brochure
Download the tri-fold Idaho brochure
Why this matters...
Studies have shown that girls are 50% more likely to see their pregnancy through and make an adoption plan when the adult in their lives suggests this path. Someone influential in the girl’s life — her Mom or Dad, her teacher or pastor — must plant the seed.
“Most young women facing unplanned pregnancy choose between abortion and parenting because they simply don’t realize there’s any other alternative.”
Background
As an adoptive mom, Terri Marcroft knows how fortunate she is to have her daughter, and also how very rare her story is. Not quite ten years into raising her daughter, she did some research and found that less than one percent of girls facing unplanned pregnancy choose adoption for their babies. Digging into the reasons why that is so, Terri conducted several focus groups in her home and discovered that most women facing unplanned pregnancy simply don’t realize that adoption is an option. They believe they must choose between parenting and terminating their pregnancy.
As a seasoned marketing executive, Terri has deep and broad experience in communicating a precise, value-based message to affect change. For over two decades, she has consulted to Silicon Valley companies and led their strategic marketing and communications efforts. (See MarketSavvy Inc.)
She founded Unplanned Good to promote adoption as a viable option for women facing unplanned pregnancy. This is in response to contemporary beliefs in our society that young women have only two choices; abortion or parenting.
Unplanned Good was founded to promote adoption as a viable option for women facing unplanned pregnancy.
We’re getting the word out through …
our web site, in the beautiful, inspiring stories about open adoption, by men and women who’ve chosen adoption for their babies,
our monthly newsletter, which has gone out on the 10th of each month since 2009,
speaking engagements across the country - on stage and on podcasts - to raise awareness about adoption, (see our Speaking page),
Terri’s books;
Pro-Choice, Pro-Adoption. It’s Time for a Loving, Positive Response to Unplanned Pregnancy (Find it here on Amazon!)
Pro-Family, Pro-Adoption. A Christian’s Guide to Unplanned Pregnancy (Find it here on Amazon!)and working with other like-minded partners such as:
BraveLove
Real Options Pregnancy Medical Clinics
Various adoption agencies and pregnancy resource clinics across the US.