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Speaker Bio: Theresa (Terri) Marcroft

By day, Theresa works in marketing, finding creative and effective ways to grow revenues for Silicon Valley technology companies by leveraging both contemporary and classical marketing techniques. MarketSavvy offers a unique mix of practical and effective marketing advice and implementation. Since 2001, Theresa has served as “interim VP marketing” for a dozen technology start-up companies, setting each on their own high-growth path. More on her consulting business and projects she’s done, can be found at www.market-savvy.com.

Outside of her marketing work, Terri is the adoptive mom of a 19-year-old girl who is the love of her life. Terri’s all-time favorite action hero is her daughter’s birthmother, who made an adoption plan while she was a senior in high school. After ten gratifying years of parenthood, and 25 in high tech marketing & communications, Terri founded Unplanned Good so that more young women facing unplanned pregnancies might be a gift to childless couples hoping to adopt. She leads the Unplanned Good efforts to encourage pregnant girls to consider making an adoption plan. She hopes to spread the word the beauty of open adoption.

Terri manages this effort and leads Unplanned Good in her copious "spare time” between consulting projects. She’s now an “empty nester” since her daughter just left home to attend a UC, and investing more time into Unplanned Good. Theresa holds a B.S. degree in Marketing from Santa Clara University and a Masters in International Management, which she earned magna cum laude from the renowned Thunderbird School of Global Management in Arizona.